Welcome to Ginza, one of the most prestigious and famous districts.
Well, if you know Picadilly Circus in London, just think the feeling for the average tourist (like me) is as striking in the first time, with the difference that in Tokyo, the enlighted and shining part is not restricted to a small area of a few hundreds square meters, but you may find it everywhere in the city.
In addition, you don't feel shocked by the signs only, but also by the sounds, since huge speakers continuously and loudly play their slogans and ads (at least in the centre of Ginza).
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